This refers to brand promotion on offline channels that were around before the rise of the internet.
02.
Outbound Marketing
This refers to intrusive promotion, such as cold calling, email blasts to purchased lists, and print ads.
03.
Digital Marketing
This refers to marketing that occurs through digital channels such as search engines, websites, social media, email, and mobile apps.
04.
Inbound Marketing:
This refers to the creation of valuable content and experiences tailored to your ideal customer. It often involves content marketing, social media, & SEO.